Top 5 Social Apps in Guatemala Q3 2023: Unified Platform Performance

During the third quarter of 2023, the top 5 social apps in Guatemala demonstrated varying trends in downloads, revenue, and active users on a unified platform. Here’s a look at their performance:

TikTok TikTok experienced a consistent increase in weekly revenue, starting at approximately $10.8K in late June and peaking at around $17.2K by mid-September. Weekly downloads fluctuated, reaching a high of 99.2K in mid-September, while weekly active users remained relatively stable, hovering around 2.3M throughout the quarter.

Facebook Facebook maintained steady weekly revenue, averaging around $1.3K. Downloads showed a gradual increase from 57.8K at the end of June to 64.1K by the end of September. Active users consistently increased, starting at 7.6M and reaching up to 7.7M by the quarter's end.

Instagram Instagram’s revenue saw fluctuations, peaking at $3.7K in early July and stabilizing around $2K by the end of September. Downloads remained relatively stable, with a slight peak at 47.4K in mid-August. Active users showed a consistent trend, maintaining around 2.9M to 3M throughout the quarter.

Threads Threads, a newer entrant, had a notable spike in downloads at 117K in the first week of July, followed by a decline, settling around 9.8K by the end of September. Active users showed an initial increase, peaking at 131K in mid-September before stabilizing.

Likee - Short Video Community Likee’s revenue remained modest, peaking at $184 in late August. Downloads showed minor fluctuations, maintaining around 15K to 17K. Active users displayed a slight decline, starting at 279K at the beginning of the quarter and reducing to approximately 249K by the end of September.

These insights are based on Sensor Tower's data, offering a comprehensive view of the social app landscape in Guatemala. For more detailed analytics, visit Sensor Tower.